About Us

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Riccardo Fraccari - WBSC President

In line with WBSC’s long-term campaign of building a major global sport with over a billion players and fans over the decade, Base operates globally with offices in London, Miami and Tokyo, devoting resources and expertise to boost media and sponsorship rights in key markets around the world.

National Team baseball and softball properties are continuing to rise dramatically in value and global appeal, particularly ahead the sport’s historic Olympic return in 2020.

With baseball/softball’s global footprint of more than 140 countries, Base will focus on activation in new and emerging markets, while realising broadening engagement and deepening penetration and returns within existing markets through new media and digital streaming partnerships.

Increased commercial revenues that Base brings in are redistributed by WBSC to accelerate the development and launch of new tournaments in its high-potential growth markets.


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